LivePerson, a global leader in customer engagement solutions, announced the appointment of Chief Marketing Officer Ruth Zive, who will be introduced to customers as the host of the company's next Executive Community event in San Francisco on October 20. These signature events bring customer care, marketing, and sales VIPs from the world's top brands together to exchange ideas with peers who work with LivePerson to transform customer engagement through Conversational AI. "I've been following LivePerson closely from the sidelines -- impressed by its market presence, roster of top tier enterprise customers, and winning platform -- and can think of no better time to meet customers than during this flagship event," said Zive. "I'm energized to join this team, composed of the industry's best talent, to help catalyze LivePerson's next stage of growth." Zive will oversee LivePerson's global marketing organization, including digital and demand generation, field marketing and sales development, vertical and product marketing, branding, and internal and external communications. Her priority is to grow scalable, measurable, and predictable world-class demand generation while driving operational rigor. In joining LivePerson, Zive becomes a three-time enterprise software CMO.